Product localization allows software pub­lishers to increase sales opportunities in diverse markets since many states’ laws require that user manuals in the respective language are provided with the imported equipment and devices.

A fully localized product enables the user to deal with his/her native language, e.g. when reading any interface elements such as menus, error messages or on-screen displays, and to enter information by the use of special characters and language-specific keyboard layout.

Along with translation, localization project may include multi-language project management, software engineering and online help development and testing, desktop publishing, development and management of translation memory, multilingual product support as well as recommendations for development of translation strategy.